Inflated promises about generative AI have become so inflated that the reality of using it with marketing operations has been disappointing and frustrating. What’s causing this crisis? Last week’s No Brainer podcast discussed 10 common barriers marketing departments exeprience with their AI projects. Overblown expectations are ushering in a period…

Brands alarmed about Open AI scraping their content and using it without attribution may want to consider ChatGPT plugins. Companies can brand their content more effectively in ChatGPT via the plugin store. Plugins use APIs to provide callbacks to containerized content and applications. This ensures proprietary content gets served within…

Content Providers Face Giving Away Their IP — Last week, OpenAI announced the GPTBot web crawler and how to block it from using your site to train future versions of the LLM and ChatGPT. …

Attending MAICON this week in Cleveland, I landed on a simple way to explain how AI works that resonated with attending marketers: Like water, AI has no finite shape or use type. Continuing with this analogy, like water, AI takes the shape of the container you put it in. …

Let’s dive into the realm of AI use cases, especially from a marketer’s perspective. Use cases are business- and data science team-generated business cases for their AI models. …

Initial Thoughts on GPT Integration in Hubspot — Hubspot has moved its GPT-based Content Assistant to a public beta for all subscribers to its platform. Unlike Salesforce Einstein, Hubspot’s GPT implementation is free to all subscription levels. That being said, the GPT implementation is fairly limited to only blog and email writing. As a Hubspot partner, I…

Generative AI tools — from copy to video assistants — helped me launch a brand in days — I recently soft-launched Generative Buzz, an AI-centric marketing consultancy using a variety of generative content tools. As the company will offer these services to others, it only made sense to use them to build the initial brand identity and associated content. Before I get into the details, many of the…

While there are strong use cases, the beta launch exposes Firefly’s deficiencies. — Adobe’s recent announcement about Firefly integration into Creative Cloud Apps unleashed Twitter memes and hype galore. …

Use cases are the new creative brief when it comes to marketing AI implementations. — Marketers charged with implementing AI or who are actively embracing these tools for their organization should learn how to build use cases. Good news: A parallel can be drawn between use cases and creative briefs. Agencies and many marketing organizations require creative briefs to provide necessary information — including…