Twitter Forever Tarnished by Trump

Some brands never recover from actions taken by their leadership, at least within one’s lifetime. When Twitter chose to allow Trump to destroy the truth and attack others in the name of the “public interest,” it forever tarnished its brand.

For years, Trump has used his Twitter bully pulpit as the lead vehicle for spreading propaganda, misleading the public with his spin on real-life situations and in many cases, violating the social network’s own terms of service on hate speech and violence. This propaganda continued through yesterday with Trump’s horrific video response to yesterday’s fascist mob attack on the National Capitol Building during the electoral vote verification.

Now, as we navigate the final days of the Trump presidency, the online world wonders whether closure will see Twitter finally suspend “Trump the Citizen.” Such a move would have traumatic consequences for Twitter, but for many, it would be too late. The damage has been done.

Trump Exposed Twitter’s Hypocrisy

Forged during the Arab Spring and unlike Facebook, Twitter had long enjoyed an egalitarian brand by giving everyone a voice to fight institutional powers and their stranglehold on media outlets. That is, until Trump came along.