So, You’re a Social Media Influencer. What Did That Get You?

Some people want to become an online influencer on a platform like TikTok, a technical forum, or multiple venues. I usually ask them, “So, you’re an influencer… What did that get you?”

The question intends to provoke a discussion about why someone would invest so much time and energy into cultivating a large and engaged community. Some offer very well thought…