So, You’re a Social Media Influencer. What Did That Get You?

Geoff Livingston
4 min readApr 17, 2022

Some people want to become an online influencer on a platform like TikTok, a technical forum, or multiple venues. I usually ask them, “So, you’re an influencer… What did that get you?”

The question intends to provoke a discussion about why someone would invest so much time and energy into cultivating a large and engaged community. Some offer very well thought out motives, others are unsure. Lack of clarity usually means someone has quite a journey ahead of them.

Understanding the Necessary Effort

Me and George Takei. I paid for the shot at a ComicCon, despite my 20,000 Twitter followers then 😉

Becoming an influencer is not easy. In most cases, people are not aware of the effort to achieve this level of notoriety. To develop some semblance of an engaged community, one needs to invest hours every day. It becomes part of your daily routine.

You need constant investments in content, community commentary, and analytics to optimize your effort. Days stretch into months and months stretch into years. It can become exhausting on a personal level as time marches on, at least it did become so for me.