BeReal Offers a Counter to Instagram’s Reel-Centric Algorithm

Upstart social network gets what Meta doesn’t: Authenticity

A new battle on the phone: BeReal is taking users away from Instagram. Street photo taken in Georgetown by me (2017).

You can always tell when an upstart is getting under Instagram-owner Meta’s skin because the company inevitably launches a copycat clone. Meta announced two weeks ago it would mimic BeReal’s random photo updates as an Instagram feature.



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Geoff Livingston

Digital marketing pioneer and photographer. VP of marketing at Evalueserve, a provider of domain-specific AI solutions.