CMOs, CCOs, and Sales Managers Should Tread Lightly — Hubspot and Salesforce announced ChatGPT integrations last week, capturing headlines and interest from sales and marketing organizations worldwide. Like other ChatGPT announcements, both CRM companies promised easier content creation, from campaigns to individual sales emails. But should sales and marketing organizations be cautious? I think so. But before we dive…

Prompting AI Becomes the New In-Demand Workforce Skill — When new technologies arise, workers must adapt their skills to use them. Often, smart users take the tools to find new ways to make money, too. …

Is Synthetic Data — Not ChatGPT — the Killer Generative AI App? — Generative AI’s biggest immediate impact for most businesses will be resolving the data scarcity crisis. Many industry-specific or domain-specific AI models need large amounts of data, but scarcity makes training and deployment difficult to almost impossible. This is true of many industries, for example, healthcare, finance, and consumer-packed goods. And…

Media and users debate ChatGPT’s merits every day, from possible use cases to ethical challenges. Whether you fall on the positive or negative end of the spectrum, ChatGPT represents a landmark moment for AI adoption. It has captured the general public’s imagination, inspiring endless possibilities. The conversation has transitioned from…

As a writer and marketer, I use Midjourney to create graphics for articles and other content forms. Once I got used to basic prompting via the Discord interface, I explored some prompt codes to better create images I can actually use. If you are struggling with general prompt descriptions, you…

When I read stories about ChatGPT, I often shake my head. The media hype surrounding this particular AI technology indicates a sea change in the technology landscape. However, the trade and business media often underreport, dramatize, and miss details. Once you dive into ChatGPT as an individual implementation, you come…

Are you considering generative AI as a means to build content faster and more efficiently? ChatGPT may be the media darling for creating new content, but hard-core business users will find the free tool has less than optimal tradeoffs. …