Use cases are the new creative brief when it comes to marketing AI implementations. — Marketers charged with implementing AI or who are actively embracing these tools for their organization should learn how to build use cases. Good news: A parallel can be drawn between use cases and creative briefs. Agencies and many marketing organizations require creative briefs to provide necessary information — including…

Across the world every week, tens of millions of people are using text, image, presentation, voice, design, and soon, video generators to create and share content. The result is a general increase in content quality, effectively elevating and establishing a new bottom for marketers and content creators. This content quality…

The First 5 Episodes — When ChatGPT took the content marketing world by storm this past winter, long-time social media buddy Greg Verdino began chatting about the daily AI news. We decided to start the No Brainer podcast to share our in-the-moment learnings with the larger marketing community. Subscribe on iTunes | Subscribe on YouTube …

I got my invite into Adobe Firefly Beta a few days ago and began experimenting with the visual generative AI. Reports of the image creation lagging behind Midjourney and Stable Diffusion are accurate, but the gap is less than I had expected. The images themselves have their unique flavor and…

New algorithm, new tricks! — Midjourney 5 arrived a few weeks ago with a dynamic increase in capability, delivering photorealistic images good enough to use in marketing materials (and provoke international deep fake controversies). …

Adobe’s entry into the generative AI marketplace promises to reshape the competitive landscape. While Midjourney, Stable Diffusion, and to a lesser extent Dall.E dominate the generative AI image market, it is still a relatively unestablished sector with great opportunity. Expect Adobe to leverage its dominant enterprise, professional designer, and photography…

The following review is based on my actual experiences using ChatGPT 4 Plus as a marketing professional and writer. These observations are based on factual outputs and offer little futurist conjecture about how ChatGPT. I see no value in adding to the overwhelming ChatGPT hype wave. However, I do offer…

CMOs, CCOs, and Sales Managers Should Tread Lightly — Hubspot and Salesforce announced ChatGPT integrations last week, capturing headlines and interest from sales and marketing organizations worldwide. Like other ChatGPT announcements, both CRM companies promised easier content creation, from campaigns to individual sales emails. But should sales and marketing organizations be cautious? I think so. But before we dive…

Prompting AI Becomes the New In-Demand Workforce Skill — When new technologies arise, workers must adapt their skills to use them. Often, smart users take the tools to find new ways to make money, too. …