PinnedPlay the Long Game: Impact Over Self-PromotionWhen considering business opportunities, think about the potential impact you can have for a team, for an organization. Impact matters far more than the potential accolades received via self-promotion. This is true on just about every level, personal, spiritual, and career trajectory. In fact, for those seeking to build credibility…Career Advice5 min read
Apr 17So, You’re a Social Media Influencer. What Did That Get You?Some people want to become an online influencer on a platform like TikTok, a technical forum, or multiple venues. I usually ask them, “So, you’re an influencer… What did that get you?” The question intends to provoke a discussion about why someone would invest so much time and energy into…Social Media4 min read
Jan 7, 2021Twitter Forever Tarnished by TrumpSome brands never recover from actions taken by their leadership, at least within one’s lifetime. When Twitter chose to allow Trump to destroy the truth and attack others in the name of the “public interest,” it forever tarnished its brand. For years, Trump has used his Twitter bully pulpit as…Trump4 min read
Dec 3, 20203 Big Media Reforms to ConsiderThe United States may never recover from the warped use of propaganda by the Trump Administration. In many ways, Donald Trump is the modern equivalent of Nazi communications savant Joseph Goebbels, who used propaganda to trick Germans. Eighty years later, Trump deployed a modern combination of reality TV and social…Media Criticism8 min read
Aug 5, 20204 Career Mistakes I MadeSometimes creating a path for the future requires reconciling the past. The passing of mother earlier this year and a series of life events (COVID included) has triggered such an exercise. The following four mistakes These mistakes are ordered in a manner that hopefully provides a coherent and interesting read…Career Advice7 min read
Jul 22, 2020The Toxic Tie Between Social Media and JournalismSocial media wrought a sea change in the journalism industry, changing form, delivery mechanism, and content style. To survive, many mastheads transformed into social media and digital outlets, creating new provocative content to foster engagement online and generate revenue. …Journalism5 min read
Jun 30, 2020How Big Money Broke Social MediaSocial media finds itself mired with polarized communities filled with distrust, hate, troll armies, fake media, relentless stalkerish ads, and government tracking of conversations, to name a few things. How did this happen? People fell for the promise of connections via conversations with their peers and to a lesser extent…Trump4 min read
Mar 12, 2019There’s an AI App for ThatLooking back at the past five years in marketing, perhaps the greatest mistake I have repeatedly made was simply coasting, going about each task the way I always have. Instead, I should have constantly sought out new tools that might help. Machine learning advances in marketing technology have produced an…Machine Learning5 min read
Published in DataDrivenInvestor·Feb 15, 2019Why I Used a Unicorn to Depict Marketing AIA few folks asked me why I used a unicorn on the Welcome to the Machine cover to depict marketing AI. The answer is simple. While like…Artificial Intelligence9 min read
Jan 24, 2019Allyson Kapin on Future AI in Social MediaInterviewing really bright people about their perspective of the business has to be my favorite part of writing a book. For Welcome to the Machine, I decided to reach out to Allyson Kapin, Co-Founder of Rad Campaign and Founder of Women Who Tech, to discuss how AI will impact social…Artificial Intelligence5 min read
