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Geoff Livingston
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Play the Long Game: Impact Over Self-Promotion

When considering business opportunities, think about the potential impact you can have for a team, for an organization. Impact matters far more than the potential accolades received via self-promotion. This is true on just about every level, personal, spiritual, and career trajectory. In fact, for those seeking to build credibility…

Career Advice

5 min read

Play the Long Game: Impact Over Self-Promotion
Play the Long Game: Impact Over Self-Promotion

Apr 17

So, You’re a Social Media Influencer. What Did That Get You?

Some people want to become an online influencer on a platform like TikTok, a technical forum, or multiple venues. I usually ask them, “So, you’re an influencer… What did that get you?” The question intends to provoke a discussion about why someone would invest so much time and energy into…

Social Media

4 min read

So, You’re a Social Media Influencer. What Did That Get You?
So, You’re a Social Media Influencer. What Did That Get You?

Jan 7, 2021

Twitter Forever Tarnished by Trump

Some brands never recover from actions taken by their leadership, at least within one’s lifetime. When Twitter chose to allow Trump to destroy the truth and attack others in the name of the “public interest,” it forever tarnished its brand. For years, Trump has used his Twitter bully pulpit as…

Trump

4 min read

Twitter Forever Tarnished by Trump
Twitter Forever Tarnished by Trump

Dec 3, 2020

3 Big Media Reforms to Consider

The United States may never recover from the warped use of propaganda by the Trump Administration. In many ways, Donald Trump is the modern equivalent of Nazi communications savant Joseph Goebbels, who used propaganda to trick Germans. Eighty years later, Trump deployed a modern combination of reality TV and social…

Media Criticism

8 min read

3 Big Media Reforms to Consider
3 Big Media Reforms to Consider

Aug 5, 2020

4 Career Mistakes I Made

Sometimes creating a path for the future requires reconciling the past. The passing of mother earlier this year and a series of life events (COVID included) has triggered such an exercise. The following four mistakes These mistakes are ordered in a manner that hopefully provides a coherent and interesting read…

Career Advice

7 min read

4 Career Mistakes I Made
4 Career Mistakes I Made

Jul 22, 2020

The Toxic Tie Between Social Media and Journalism

Social media wrought a sea change in the journalism industry, changing form, delivery mechanism, and content style. To survive, many mastheads transformed into social media and digital outlets, creating new provocative content to foster engagement online and generate revenue. …

Journalism

5 min read

The Toxic Tie Between Social Media and Journalism
The Toxic Tie Between Social Media and Journalism

Jun 30, 2020

How Big Money Broke Social Media

Social media finds itself mired with polarized communities filled with distrust, hate, troll armies, fake media, relentless stalkerish ads, and government tracking of conversations, to name a few things. How did this happen? People fell for the promise of connections via conversations with their peers and to a lesser extent…

Trump

4 min read

How Big Money Broke Social Media
How Big Money Broke Social Media

Mar 12, 2019

There’s an AI App for That

Looking back at the past five years in marketing, perhaps the greatest mistake I have repeatedly made was simply coasting, going about each task the way I always have. Instead, I should have constantly sought out new tools that might help. Machine learning advances in marketing technology have produced an…

Machine Learning

5 min read

There’s an AI App for That
There’s an AI App for That

Published in DataDrivenInvestor

·Feb 15, 2019

Why I Used a Unicorn to Depict Marketing AI

A few folks asked me why I used a unicorn on the Welcome to the Machine cover to depict marketing AI. The answer is simple. While like…

Artificial Intelligence

9 min read

Why Use a Unicorn to Depict Marketing AI
Why Use a Unicorn to Depict Marketing AI

Jan 24, 2019

Allyson Kapin on Future AI in Social Media

Interviewing really bright people about their perspective of the business has to be my favorite part of writing a book. For Welcome to the Machine, I decided to reach out to Allyson Kapin, Co-Founder of Rad Campaign and Founder of Women Who Tech, to discuss how AI will impact social…

Artificial Intelligence

5 min read

Allyson Kapin on Future AI in Social Media
Allyson Kapin on Future AI in Social Media
Geoff Livingston

Geoff Livingston

Digital marketing pioneer, professor, consultant, and photographer. https://www.linkedin.com/in/geoffliving/

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