Some brands never recover from actions taken by their leadership, at least within one’s lifetime. When Twitter chose to allow Trump to destroy the truth and attack others in the name of the “public interest,” it forever tarnished its brand.

For years, Trump has used his Twitter bully pulpit as…


The United States may never recover from the warped use of propaganda by the Trump Administration. In many ways, Donald Trump is the modern equivalent of Nazi , who used propaganda to trick Germans.

Eighty years later, Trump deployed a modern combination of reality TV and social…


Dilapidated buildings in Cuba

Sometimes creating a path for the future requires reconciling the past. The passing of mother earlier this year and a series of life events (COVID included) has triggered such an exercise. The following four mistakes

These mistakes are ordered in a manner that hopefully provides a coherent and interesting read…


Social media wrought a sea change in the journalism industry, changing form, delivery mechanism, and content style. To survive, many mastheads transformed into social media and digital outlets, creating new provocative content to foster engagement online and generate revenue. …


Nothing is clear with social media challenges.

Social media finds itself mired with polarized communities filled with distrust, hate, troll armies, fake media, relentless stalkerish ads, and government tracking of conversations, to name a few things. How did this happen?

People fell for the promise of connections via conversations with their peers and to a lesser extent…


Looking back at the past five years in marketing, perhaps the greatest mistake I have repeatedly made was simply coasting, going about each task the way I always have. Instead, I should have constantly sought out new tools that might help.

Machine learning advances in marketing technology have produced an…


Maci Peterson of On Second Thought, won the Women Startup Challenge Pitch Competition 2015, and received a check for $50,000 from Women Who Tech, presented by Allyson Kapin9 (right). Image: Kristin Johnson, Women Who Tech

Interviewing really bright people about their perspective of the business has to be my favorite part of writing a book. For , I decided to reach out to , Co-Founder of and Founder of , to discuss how AI will impact social…


The AI future is uncertain, but generally, I think it will improve life.

I was one of the 900+ futurists interviewed for The Pew Research study released yesterday, “.” Conducted with Elon University, the study revolved around AI and the 50th anniversary of the Internet.

The report asked three questions to find out if emerging algorithm-driven artificial…

Geoff Livingston

Digital marketing pioneer, professor, consultant, and photographer.

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