An expansive look at how AI is impacting marketing creativity, from initial research through delivery. — As both a marketing executive and photographer, I am thrilled that Open AI is opening DALL.E 2 to beta users in the next couple of weeks. Like many others, I am on the waitlist. My expectations are cautious, yet optimistic for the tool, perhaps the best creative-guided AI art tool…

A lot has been said about the promise of how AI will revolutionize marketing. What's real? Let’s be honest: While useful, the first year of generative AI has been underwhelming for marketers compared to the promised hype. Still, here are five significant sea changes I see developing that would change…

The Top 5 AI Ghouls of All Time! It’s Halloween. Given all of the AI news that we have received over the past week, especially the doomsaying kind, in the most recent No Brainer podcast, I decided to ask, “What are the greatest AI villains of all time?” But rather than just wax poetic, I also asked…

AI hype, while a powerful tool for many brands engaged in driving repuation and product interest, may be counterproductive. Misleading announcements, weak reporting, and influencer coverage, and a lack of clear value to targeted stakeholders flat-out confuse people. I have multiple first conversations with Washington, DC area executives every week…

Do you think prompt engineering is a long-term skill set? I don't. It is a short-term fix for current AI limitations. Before we go too far, let's review Techopedia's definition of prompt engineering: Prompt engineering is an artificial intelligence (AI) technique to optimize and fine-tune language models for particular tasks…

Inflated promises about generative AI have become so inflated that the reality of using it with marketing operations has been disappointing and frustrating. What’s causing this crisis? Last week’s No Brainer podcast discussed 10 common barriers marketing departments exeprience with their AI projects. Overblown expectations are ushering in a period…

Brands alarmed about Open AI scraping their content and using it without attribution may want to consider ChatGPT plugins. Companies can brand their content more effectively in ChatGPT via the plugin store. Plugins use APIs to provide callbacks to containerized content and applications. This ensures proprietary content gets served within…

Content Providers Face Giving Away Their IP — Last week, OpenAI announced the GPTBot web crawler and how to block it from using your site to train future versions of the LLM and ChatGPT. Perhaps a gambit to avoid further legal repercussions like the…

Attending MAICON this week in Cleveland, I landed on a simple way to explain how AI works that resonated with attending marketers: Like water, AI has no finite shape or use type. Continuing with this analogy, like water, AI takes the shape of the container you put it in. The…