Published inDataDrivenInvestor·PinnedMember-onlyThe AI-Inspired CreativeAn expansive look at how AI is impacting marketing creativity, from initial research through delivery. — As both a marketing executive and photographer, I am thrilled that Open AI is opening DALL.E 2 to beta users in the next couple of weeks. Like many others, I am on the waitlist. My expectations are cautious, yet optimistic for the tool, perhaps the best creative-guided AI art tool…AI8 min readAI8 min read
4 days agoWhat’s Your Use Case?Use cases are the new creative brief when it comes to marketing AI implementations. — Marketers charged with implementing AI or who are actively embracing these tools for their organization should learn how to build use cases. Good news: A parallel can be drawn between use cases and creative briefs. Agencies and many marketing organizations require creative briefs to provide necessary information — including…Marketing6 min readMarketing6 min read
Published inGenerative AI·May 8Generative AI Redefines the Content BottomAcross the world every week, tens of millions of people are using text, image, presentation, voice, design, and soon, video generators to create and share content. The result is a general increase in content quality, effectively elevating and establishing a new bottom for marketers and content creators. This content quality…Content Marketing5 min readContent Marketing5 min read
Apr 30No Brainer — A New AI Podcast for MarketersThe First 5 Episodes — When ChatGPT took the content marketing world by storm this past winter, long-time social media buddy Greg Verdino began chatting about the daily AI news. We decided to start the No Brainer podcast to share our in-the-moment learnings with the larger marketing community. Subscribe on iTunes | Subscribe on YouTube …Marketing3 min readMarketing3 min read
Published inStartup Stash·Apr 24An Adobe Firefly Review For Marketers And CreativesI got my invite into Adobe Firefly Beta a few days ago and began experimenting with the visual generative AI. Reports of the image creation lagging behind Midjourney and Stable Diffusion are accurate, but the gap is less than I had expected. The images themselves have their unique flavor and…Generative Ai5 min readGenerative Ai5 min read
Published inGenerative AI·Apr 117 Midjourney v5 Prompts for Marketers and CreatorsNew algorithm, new tricks! — Midjourney 5 arrived a few weeks ago with a dynamic increase…Creativity7 min readCreativity7 min read
Apr 44 Ways Adobe Reshapes the Generative AI Image MarketAdobe’s entry into the generative AI marketplace promises to reshape the competitive landscape. While Midjourney, Stable Diffusion, and to a lesser extent Dall.E dominate the generative AI image market, it is still a relatively unestablished sector with great opportunity. Expect Adobe to leverage its dominant enterprise, professional designer, and photography…Generative Ai6 min readGenerative Ai6 min read
Mar 237 Real Marketing Takeaways from Using ChatGPT Plus 4The following review is based on my actual experiences using ChatGPT 4 Plus as a marketing professional and writer. These observations are based on factual outputs and offer little futurist conjecture about how ChatGPT. I see no value in adding to the overwhelming ChatGPT hype wave. However, I do offer…ChatGPT10 min readChatGPT10 min read
Mar 165 ChatGPT CRM Integration TakeawaysCMOs, CCOs, and Sales Managers Should Tread Lightly — Hubspot and Salesforce announced ChatGPT integrations last week, capturing headlines and interest from sales and marketing organizations worldwide. Like other ChatGPT announcements, both CRM companies promised easier content creation, from campaigns to individual sales emails. But should sales and marketing organizations be cautious? I think so. But before we dive…CRM7 min readCRM7 min read
Mar 8The Prompt Economy ArrivesPrompting AI Becomes the New In-Demand Workforce Skill — When new technologies arise, workers must adapt their skills to use them. Often, smart users take the tools to find new ways to make money, too. …Prompt8 min readPrompt8 min read
