When considering business opportunities, think about the potential impact you can have for a team, for an organization. Impact matters far more than the potential accolades received via self-promotion. This is true on just about every level, personal, spiritual, and career trajectory. In fact, for those seeking to build credibility…

Upstart social network gets what Meta doesn’t: Authenticity You can always tell when an upstart is getting under Instagram-owner Meta’s skin because the company inevitably launches a copycat clone. Meta announced two weeks ago it would mimic BeReal’s random photo updates as an Instagram feature. For context, EU-based social network…

Earlier this week I saw a LinkedIn news alert declaring research shows AI cannot replace creativity. I could not help but think of course it cannot, creativity often defies logic. Creativity is counter-intuitive and in its most notable cases random and unique. However, I don’t think creatives should feel comfortable…

Much has been said about the marketing potential of NFTs, crypto, blockchain, and other aspects of Web3. While I like the new possibilities presented by Web3 as much as any marketing nerd, I believe the ongoing incremental improvements AI is making represent a more significant trend. Of course, Web3 or…

Some people want to become an online influencer on a platform like TikTok, a technical forum, or multiple venues. I usually ask them, “So, you’re an influencer… What did that get you?” The question intends to provoke a discussion about why someone would invest so much time and energy into…

Some brands never recover from actions taken by their leadership, at least within one’s lifetime. When Twitter chose to allow Trump to destroy the truth and attack others in the name of the “public interest,” it forever tarnished its brand. For years, Trump has used his Twitter bully pulpit as…

The United States may never recover from the warped use of propaganda by the Trump Administration. In many ways, Donald Trump is the modern equivalent of Nazi communications savant Joseph Goebbels, who used propaganda to trick Germans. Eighty years later, Trump deployed a modern combination of reality TV and social…

Sometimes creating a path for the future requires reconciling the past. The passing of mother earlier this year and a series of life events (COVID included) has triggered such an exercise. The following four mistakes These mistakes are ordered in a manner that hopefully provides a coherent and interesting read…

Social media wrought a sea change in the journalism industry, changing form, delivery mechanism, and content style. To survive, many mastheads transformed into social media and digital outlets, creating new provocative content to foster engagement online and generate revenue. …