An expansive look at how AI is impacting marketing creativity, from initial research through delivery. — As both a marketing executive and photographer, I am thrilled that Open AI is opening DALL.E 2 to beta users in the next couple of weeks. Like many others, I am on the waitlist. My expectations are cautious, yet optimistic for the tool, perhaps the best creative-guided AI art tool…

Are you afraid of the recession impacting you or your company? Economic headwinds impact many of us, from creating more difficult revenue generation scenarios to budget cuts and sometimes departures. …

Almost every newspaper and media outlet has published a story about the rise of AI art. This hype cycle is fueled by Silicon Valley AI unicorns like freemium applications Dall.E, Midjourney, and Starry.ai. …

Upstart social network gets what Meta doesn’t: Authenticity You can always tell when an upstart is getting under Instagram-owner Meta’s skin because the company inevitably launches a copycat clone. Meta announced two weeks ago it would mimic BeReal’s random photo updates as an Instagram feature. For context, EU-based social network…

Earlier this week I saw a LinkedIn news alert declaring research shows AI cannot replace creativity. I could not help but think of course it cannot, creativity often defies logic. Creativity is counter-intuitive and in its most notable cases random and unique. …

Much has been said about the marketing potential of NFTs, crypto, blockchain, and other aspects of Web3. While I like the new possibilities presented by Web3 as much as any marketing nerd, I believe the ongoing incremental improvements AI is making represent a more significant trend. Of course, Web3 or…

Some people want to become an online influencer on a platform like TikTok, a technical forum, or multiple venues. I usually ask them, “So, you’re an influencer… What did that get you?” The question intends to provoke a discussion about why someone would invest so much time and energy into…

When considering business opportunities, think about the potential impact you can have for a team, for an organization. Impact matters far more than the potential accolades received via self-promotion. This is true on just about every level, personal, spiritual, and career trajectory. In fact, for those seeking to build credibility…

Some brands never recover from actions taken by their leadership, at least within one’s lifetime. When Twitter chose to allow Trump to destroy the truth and attack others in the name of the “public interest,” it forever tarnished its brand. For years, Trump has used his Twitter bully pulpit as…